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Dan Barrett's avatar

Hollywood trade press has been talking about the rise of the microdrama and all of the investment happening in this space for the past few years off the back of its success as a format across Asia. The number of people I have heard talking in the real world about microdramas: zero.

It's not really a thing. Could it become a thing? Maybe. Never discount anything. But, western audiences so far have seemed pretty reluctant to embrace it.

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